Do the research yourself.
Know when to outsource it.
Specific, practical guides for the decisions behind a launch, a position, or an outbound campaign. Each one gives you a usable process—not a list of vague tips.
How to do a competitor teardown (with a free template)
Turn competitor pages, pricing, proof, and customer objections into a focused positioning decision. Includes a copyable evidence table and scoring rubric.
Read the teardown guideMarket research before launching: a go/no-go checklist
A lightweight way to test the customer, problem, buying trigger, alternatives, access, and economics before you commit to a build.
Use the launch checklistHow to build a qualified lead list for B2B outreach
Define a researchable ICP, find observable reasons to buy, verify each account, and produce a list your sales message can actually use.
Build a better lead listCompetitor analysis for local service businesses
A practical audit for cleaners, dentists, trades, clinics, and agencies: compare visibility, offer, trust, response path, and customer experience.
Run the local auditAI vs. human market research: what you actually get for $5
A plain-English comparison of DIY AI, fixed-scope AI research, freelance analysts, and research firms—including the limits that matter.
Compare the optionsIs my market too saturated?
Crowded is not the same as closed. Five signals that a niche still has room, four that it does not, and a one-afternoon check to tell them apart.
Test your nicheHow to price a new service
No sales data yet? Set a first price from the competitive picture: find your floor, read the market's shape, pick a position, and test it.
Set your priceReading competitor reviews for gaps
Your competitors’ customers already wrote down what is wrong with the category. Which reviews actually matter, what to ignore, and how to turn a complaint into a position.
Mine the reviewsIs that competitor actually doing well?
Polish is cheap and traction is not. Which public signals reveal a competitor’s real health — hiring, shipping, pricing history — and which ones lie.
Read the signalsWhat public data can you actually get about a private company?
What is genuinely on the record, what is only an estimate wearing a confident font, and what nobody can know without inventing it.
See what is obtainableHow to size a market without buying a market-size report
Build the number bottom-up from counts and prices you can actually source, check it a second way, and narrow to the market you can really reach.
Size it yourselfHow to define an ideal customer profile you can actually search for
Adjectives can’t filter anything. Rewrite your ICP as observable, checkable attributes — so it can produce a real list of named companies.
Write a usable ICPYou have the research. How do you turn it into a decision?
Knowing more and deciding are different acts, and only one is usually on the plan. How to close that gap — and when the honest answer is to buy more information.
Make the callIs your positioning actually different?
It always feels distinctive from the inside. Four tests — the swap, the opposite, the observable shadow, and the row of tabs — for whether it survives next to your real competitors.
Test your lineBring the question.
We’ll do the digging.
See the evidence and level of detail before you buy — or have us look at one competitor of yours, free.
Read the free sample Get a free snapshot Run a free site audit